It is quite likely that your relatives are on Facebook. Your whole family, including Gram and Pap might be using Facebook! Having said that, are your customers also on Facebook? If the answer is yes, then you need to learn how to manage Facebook marketing. This article gives you excellent tips to start.
Consider organizing a giveaway as a means of generating interest. Get people to join by enticing subscribers with some free items. Announce all winners on the Facebook page, and do so each and every time you desire new subscribers.
Make sure that all content you publish online is at least linked to from your Facebook. Set up your blog so that new posts are automatically linked on Facebook. Your Tweets are posted to your Facebook by simply linking the two.
Be judicious about your updates. Your followers will lose interest quickly if the content in your updates routinely has no value. Your updates ought to be entertaining, helpful and educational. Look at Facebook Insights to get a good idea of the type of updates that are very successful and give your audience similar content.
Companies that only deal with customers occasionally, such as real estate agents or car dealers, do not need to have a Facebook page. Customers are only going to be there sporadically, and are unlikely to be interested in daily posts. Use Facebook advertisements as an alternative in such cases.
Increased product sales are the primary purpose of a Facebook marketing campaign. You can track your success by setting a monthly goal for your sales. Sure, it is nice to have a lot of likes on your page, however you also want those to translate into profit. If you’re not getting the sales you need then it may be time for you to rethink the strategy you’re using.
Make it easy for visitors to your Facebook page to subscribe or like your page. You can even use a promotion or giveaway as incentive to garner new followers. A sweepstakes or contest is a good idea, or simply provide an area to sign up to get a freebie.
Don’t post updates that are dull and boring. For personal posts, use your personal Facebook page. Your customers may not be interested in personal updates if they are not related to your business. If you wish to share personal information, do so on your personal Facebook page.
Ask your fans for advise about various decisions you need to make about your company or business. People like to get involved. This is a great way to help build a community within your brand. A good idea is that asking them what they like to read on your blog.
You are probably on Facebook yourself, so you know what a customer sees, does and wants to know. Just use the tips in this article along with your own know-how to craft a campaign which blows your customers’ socks off. The more you spend on it, the more you will make.