Facebook is a great place to communicate with customers as well as your friends. Social media sites are very popular because people love the communication. You can use Facebook to get the word our about your business and what it offers.
Contests can be used to your advantage. Offer up discounts and prizes in return for having your customers like your Facebook page. Always actually send the prize or you’ll ruin your reputation.
Link all of your published content to your Facebook. If your site has a blog, include a summary and post links via Facebook. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.
When you market services and products on Facebook, your page needs to stand out above others pages that are similar. You may do this through your choice of page color and the addition of graphics. Facebook users usually respond better to these pages compared to plain ones.
Facebook Offers is a great tool for running contests or giving away free products through your website. Set up your offer and switch it to Promoted Post via your Wall. If the offer is good enough, promote it to those who aren’t fans, too.
Always answer all the questions and comments sent to you via Facebook. Do everything you can to give a helpful answer, and remember to thank the individual for making the effort of getting in touch. Share links to your business’s site or Facebook page if you have the information they need.
Know when you should and shouldn’t post on other walls. By doing this, you’ll be able to gain the attention of people who may not know about your page. You want this to be positive attention. Only post things that are worthy of posting. Don’t resort to spam.
Try holding a giveaway to boost interest in your Facebook page. Give people something for free if they meet a certain condition, like if they were to like the Facebook profile of your business. It may cost you small amount, but you will have more people to communicate with.
Choose your updates very carefully. Updates with valuable content will prevent your subscribers from drifting away.. Make sure your updates are helpful, educational or entertaining. Utilize Facebook Insights in order to determine what updates are most successful to give your audience similar content.
You don’t need a business page if you don’t have many frequent repeat customers, such as a Realtor or car salesman. Your customers appear randomly, so there’s no reason for them to follow all your daily posts. Use Facebook advertisements as an alternative in such cases.
A group is a great idea for a company. It may be a useful clearinghouse for information or a place for customers to speak with fellow purchasers. You can alert people to discounts and share useful information as well. This is a good way to become acquainted with your customers.
Do you want to use Facebook to get more business? Social media is a growing industry so why not put Facebook to work and use it for marketing purposes. Put the above advice to use and expand your audience.